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For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance.
It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.

Just like an engine powers a car, a watch movement, also known as a “calibre” is the internal mechanism that makes a watch work. Think of it as the heart of the watch, pumping energy into all of the watch’s functions from its hands to its chronographs to make everything work in harmony. While a polished exterior is a must for any quality timepiece, it’s what’s on the inside that really counts.

At TAG Heuer, it’s all about the finishing touches. The extreme care and attention to even the tiniest details not visible to the untrained eye make all the difference. Our finishing processes transform raw, dull metals into shiny, stunning timepieces. At TAG Heuer, we make sure each and every finishing touch is methodically controlled because even a miniscule modification can alter the watch’s function. We’re obsessed with precision so that you can get out there and shine.